Select Publications
2005-2008
Brown, S.P., Leigh, T.W., & Jones, E. (2005). "The attenuating effect of role overload on the relationship linking self-efficacy and goal level to sales performance." Journal of Applied Psychology, 90(5).
Carroll, B.A., & Ahuvia, A. (2006). "Some antecedents and outcomes of brand love." Marketing Letters, 17 (April): 79-89.
Cheema, A., & Patrick, V. M. (2008). "Anytime versus only: Mindsets moderate the effect of expansive versus restrictive frames on promotion evaluation." Journal of Marketing Research, 45 (August), 462-472
Du, R., & Kamakura, W. (2008). "Where did all that money go? Understanding how consumers allocate their consumption budget." Journal of Marketing, forthcoming.
Du, R., Kamakura, W., & Mela, C. 2007. "Size and share of customer wallet." Journal of Marketing, 71 (April), 94-113.
Du, R., & Kamakura,W. (2006). "Household lifecyles and lifestyles in the United States." Journal of Marketing Research, 43: 121-132.
Du, R., Lee, E., & Staelin, R. (2005). "Bridge, focus, attack, or stimulate: Retail category management strategies with a store brand. " Quantitative Marketing and Economics, 3: 393-418.
Hagtvedt, H., & Patrick, V.M. (2008)."Art and the brand: The strategic role of art in enhancing brand extendibility." Journal of Consumer Psychology, forthcoming.
Hagtvedt, H., & Patrick, V.M. (2008)."Art infusion: The influence of visual art on the perception and evaluation of consumer products." Journal of Marketing Research, 45 (June), 379-89.
Im, S., Mason, C. H., & Houston, M. B. (2007). "Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness." Journal of the Academy of Marketing Science, 35(1), 63-75.
Kumar, P. (2005). "The competitive impact of service process improvement: Examining customers' waiting experiences in retail markets." Journal of Retailing, 81 (3): 171-180.
Kumar, P. (2005). "The impact of co-branding on customer evaluation of brand counter-extensions." Journal of Marketing, 60 (3): 1-18.
Kumar, P. (2005). "Brand counter-extensions: The impact of extension success versus failure." Journal of Marketing Research, 42 (2): 183-194.
Leigh, T.W., Peters, C., & Shelton, J. (2006). "The consumer quest for authenticity." Journal of the Academy of Marketing Science." Journal of Advertising, 31 (4), 1-13.
Labroo, A., & Patrick, V. M. (2008). "Why happiness helps you see the big picture." Journal of Consumer Research, forthcoming.
Leigh, T.W., Peters, C., & Shelton, J. (2006). "The consumer quest for authenticity." Journal of the Academy of Marketing Science. 31 (4): 1-13.
Lurie, N. H. & Mason, C. H. (2007). "Visual representation: Implications for decision making." Journal of Marketing. 71 (January), 160-177.
MacInnis, D.J., & Patrick, V.M. (2006). "A spotlight on affect: The role of affect and affective forecasting in self-regulation and impulse control." Journal of Consumer Psychology, 16(3): 224-231.
Morrman, C., Du, R., & Mela, C. (2005). " The effect of standardized information on firm survival and marketing strategies." Marketing Science, 24: 263-274.
Neslin, S.A., Gupta, S., Kamakura, W., Lu, J. & Mason, C. H. (2006). " Defection detection: Measuring and understanding the predictive accuracy of customer churn models." Journal of Marketing Research, 43 (May), 204-211.
Patrick, V. M., MacInnis, D.J., & Park, C.W. (2008). "Not as happy as I thought I'd be: Affective misforecasting and product evaluations." Journal of Consumer Research.
Patrick, V. M., & Park, C.W. (2008). "When to pay? The role of transaction-specific characteristics and consumer motivations in preferences for payment timing." Journal of Retailing, forthcoming.
Plouffe, C., Williams, B., & Leigh, T.W. 2005. "Who's on first? Stakeholder differences in customer relationship management and the elusive notion of shared understanding." Journal of Personal Selling and Sales Management, 25(4): 323-338.
Ramaseshan, B., Bejou, D., Jain, S. C., Mason, C. H. & Pancras, J. (2006). "Issues and perspectives in global customer relationship management." Journal of Service Research, 9 (November), 195-207.
Song, J.H., & Fox, R.J. 2005. "A note of caution applying basic latent class analysis." Marketing Bulletin, 16(6).
Tanner, J.F., Leigh, T.W., Moncreif, W., Hearne,M.A., & Mason, C. 2005. "Customer relationship management: Its dimensions and impact on customer outcomes." Journal of Personal Selling and Sales Management, 25(2):169-180.
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