The purpose of the program is to develop business leaders for the music industry. By integrating content from a variety of disciplines, the program creates an intellectual synergy beyond what students can achieve in either the current business or music programs separately. As illustrated below, success in the music business requires a broad array of knowledge from a variety of diverse fields. The purpose of the Interdisciplinary Certificate then is draw together these diverse and distinct areas of content into a coherent curriculum, providing students an opportunity that they otherwise would not have.
The Interdisciplinary Certificate in Music Business is a response to a growing opportunity within the State of Georgia. According to an August 2003 study, the total annual economic impact of the music industry in Georgia was $989.5 million, with approximately $1.9 billion in gross sales, 8,943 jobs, and $94.7 million in tax revenues.
During the last decade, Georgia has witnessed substantial growth in the number of recording establishments, record labels, and other professional services connected with the music industry. Atlanta has become a fast growing center of urban music and is increasingly seen as "the Motown of the South." A growing number of rock, Christian/gospel, and country music artists are choosing Georgia as a destination. And Athens was recently named the number 8 "College Town That Rocks" by Rolling Stone Magazine. The Georgia music industry was featured in the October 19, 2002, issue of Billboard magazine, the top trade publication in the music business, as one of the most promising in the United States. Since that time the "most promising" has become one of the "most prosperous" music business regions in the country.
Georgia has a long history in the music business. It is the birthplace and home to many icons in music including Ray Charles, Johnny Mercer, Otis Redding, Ray Stevens, James Brown, Gladys Knight, Ronnie Milsap, Lena Horne, Curtis Mayfield, Isaac Hayes, Trisha Yearwood, Alan Jackson, Chet Atkins, and Travis Tritt. Artists to emerge from Athens include R.E. M., the B-52's, and Widespread Panic. Southern Rock, featuring artists like the Allman Brothers, Marshall Tucker, Lynyrd Skynyrd, and Wet Willie, has its roots in Macon. And Atlanta is home to an astonishingly diverse and talented group of recording stars and producers including Jermaine Dupri, Elton John, Usher, Dallas Austin, John Mayer, OutKast, Ludacris, Lil' Jon, the Indigo Girls, Whitney Houston, Brendan O'brien, and India.Arie.
The Interdisciplinary Certificate in Music Business fills a void in the educational offerings in the State by providing a training ground for those who would lead this growing industry into the future. In so doing, the Certificate Program supports the strategic plans of the University, the Terry College and the Hodgson School of Music, by supplying qualified professionals to capitalize on this unique and growing opportunity.
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