Menon, Ajit, Aparna Deshpande, Matthew Perri, and George M. Zinkhan (2002), "The Perceived Value of Risk Disclosures in Direct-to-Consumer Prescription Drug Advertisements," in Marketing and Public Policy: New Directions for Public Policy (L. Carlson & R. Laczniac, eds.), Chicago: American Marketing Association, 144-145.
Shinde, Shashank B., George M. Zinkhan, Edward Slaughter, and Matthew Perri (2001), "Factors Influencing Clarity of Direct-to-Consumer Advertisements: A Regression Analysis," Advances in Health Care Research (Joe Hair and J. M. Weber, eds.), Association for Health Care Research, Madison, WI: Omnipress, 47-56.
Zinkhan, George M. and Thomas Leigh (1999), "Assessing the Quality Ranking of the Journal of Advertising," Journal of Advertising, 28, Summer, 51-70.
Krugman, Dean M., Richard J. Fox, Paul M. Fischer, "Do Cigarette Warnings Warn? Understanding What It Will Take To Develop More Effective Warnings," Journal of Health Communications, 1999 (4), pp. 95-104.
Zinkhan, George M. and Thomas W. Leigh, (1999), "Knowledge Use in Advertising: Indicators of Journal Quality," Journal of Advertising. Vol. 28 (2) (Summer), pp. 51-70.
Zinkhan, George M. (1998), "Trends in Advertising and Advertising Research: Consumer Behavior, Technology, and Strategy," Korean Journal of Advertising.
Patton, Angela and George M. Zinkhan (1998), "Cultural History as a Thematic Study: Analyzing Advertisements to Interpret American Home Design," Journal of Interior Design, 24 (No. 2), 25-32.
Zinkhan, George M. and Anne L. Balazs (1998), "The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidenc," Journalism and Mass Communication Quarterly, 75 (Autumn), 535-547.
Zinkhan, George M., Linda Hayes, Aref Alashban, and Anne Balazs (2002), "International Brand Standardization / Adaptation: Antecedents and Consequences," Journal of International Marketing, 10 (No. 3) 22-48.
Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy, "The Impact of Brand Extension Introduction on Consumer Choice," forthcoming in the Journal of Marketing.
Subodh Bhat and Srinivas K. Reddy, "The Impact of Parent Brand Attribute Beliefs and Affect on Brand Extension Evaluation," Journal of Business Research, Vol. 53, No. 1 (July 2001).
Swaminathan, Vanitha and Srinivas K. Reddy, "Affinity Partnering: Conceptualization and Issues," Handbook of Relationship Marketing, 2000, 381-406.
Subodh Bhat and Srinivas K. Reddy, "Symbolic and Functional Positioning of Brands," Journal of Consumer Marketing, Vol. 15 (1), 1998, 32-43.
Warren French, Harold Zeiss and Andreas Scherer, "Applying the Trompenaars-Hampden-Turner Model to Intercultural Business Ethics," 13th Annual EBEN Conference, Cambridge, UK, 2000.
Warren French and Alex Weiss, "An Ethics of Care or an Ethics of Justice," Journal of Business Ethics, 27 (2000), pp. 125-136. A draft of this paper was presented at the 12th Annual EBEN Conference.
Denise DeLorme, George Zinkhan and Warren French, "Ethical Issues in Qualitative Online Research," MRA Alert, 38 (October 2000), pp. 15-19.
Zinkhan, George M. (editor), (2002), "Marketing to and Serving Customers through the Internet," Marketing Science Institute Working Paper, Report No. 01-122 (55 pages).
Pitt, Leyland F., Pierre R. Berthon, Richard T. Watson, and George M. Zinkhan (2002), "The Internet and the Birth of Real Consumer Power," Business Horizons, 45 (July - August).
Maity, Moutusi, George M. Zinkhan, and Hyokjin Kwak (2002), "Consumer Information Search and Decision Making on the Internet: A Conceptual Model," Managing Change in the Information Age: Marketing's Role in Dynamic Cross-Functional Organizations, (K. Evans and L. Scheer, eds.), Chicago: American Marketing Association.
Kwak, Hyokjin, Richard Fox and George M. Zinkhan (2002), "What Products can be Successfully Promoted and Sold via the Internet?", Journal of Advertising Research, 42 (No. 1), 23-38.
Brohman, Kathryn, Richard T. Watson, and George M. Zinkhan (2001), "Internet-based Customer Service Systems: How to Make Them More Successful," Tenth Annual AMA Frontiers in Services Conference, University of Maryland, October, p. 24.
DeLorme, Denice, George M. Zinkhan, and Warren French (2001), "Ethics and the Internet: Issues Associated with Qualitative Research," Journal of Business Ethics, 33 (No. 4), 271-286.
Yue Pan, Mary Zimmer and Warren French, "Internet Use by American and Chinese Consumers in the U.S.," 5th Internationl Conference on Global Business and Economic Development, Beijing, PRC, 2000.
Srinivas Reddy, Anupam Jaju and Hyokjin Kwak, "Determinants of Internet Startup Success," in S. Kassicieh and S. Walsh, Leading Technology Change: Management Issues and Challenges, IEEE, 2000, 607-611.
Denise DeLorme, George Zinkhan and Warren French, "Ethical Issues in Qualitative Online Research," MRA Alert, 38 (October 2000), pp. 15-19.
Watson, Richard T., Leyland Pitt, and George M. Zinkhan (2000), "Integrated Internet Marketing," Communications of the ACM, 43 (No. 6), 97-102.
Zinkhan, George M. and Richard Watson (1998), "Electronic Commerce: A Marriage of Management Information Systems and Marketing," Journal of Market Focused Management, 3, 5-22.
Watson, Richard T., Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan (2000), Electronic Commerce: The Strategic Perspective. Fort Worth, TX: The Dryden Press (162 pages), ISBN: 0-03-026533-9.
* Translated into Italian and Portuguese.
Zinkhan, George M. (ed.) (2000), Advertising Research: The Internet, Consumer Behavior, and Strategy, Chicago: American Marketing Association (281 pages), ISBN 0-87757-288-7.
Kwak, Hyokjin,George M. Zinkhan, and Joseph R. Dominick (2002), "The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Shows and TV Advertising: A Cross Cultural Study between the United States and South Korea," Media Psychology, 4, (No. 1), 77-111.
Srinivas K. Reddy, Vanitha Swminathan and Carol Motley, "Determinants of the Success of Broadway Shows," Journal of Marketing Research, Vol. 35, August 1998, 370-383.
Srinivas K. Reddy, Jay Aronson and Antonie Stam, "SPOT: Scheduling programs optimally for television," Management Science, Vol. 44 (1), January 1998, 83-102.
Srinivas K. Reddy, Antonie Stam and Per J. Agrell, "Efficiency, Equity and Valuation of Professional Sport Franchises," Working Paper.
Atanu Sinha and Srinivas K. Reddy, "Pricing Strategies for Pay-Per-View: An Investigation of NBC's Olympic Triplecast," Working Paper.
Srinivas K. Reddy, Per Agrell, Ton Stam and Karen King, "SMASH: System for Media Advertising Schedule," Working Paper.
Srinivas K. Reddy and Carol Motley, "Movie Sequels as Line Extensions: A Conceptual and Empirical Investigation of the Determinants of Sequel Success," Working Paper.
Denise DeLorme, George Zinkhan and Warren French, "Ethical Issues in Qualitative Online Research," MRA Alert, 38 (October 2000), pp. 15-19.
Zinkhan, George M. (2002), "Relationship Marketing: Theory and Implementation," Journal of Market Focused Management, 5, (No. 2) 83-89.
Srinivas K. Reddy and John Czepiel, "Measuring and Modeling the Effects of Buyer/Seller Relationships in Corporate Financial Services Markets," Journal of Business Research, 1999, Vol. 46, 235-244.
Emmelhainz, Margaret A. and C. Bruce Kavan, "Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm," Journal of Focuses Management, Vol. 4 (1999), pp. 161-177.
Lambert, Douglas M., Margaret A. Emmelhainz, and John T. Gardner, "Building Successful Logistics Partnerships," The Journal of Business Logistics, Vol. 20, No. 1 (1999), pp. 165-182.
John A. Czepiel and Srinivas K. Reddy, "Exploring the Social Geography of the Marketplace: A Study of Relationships in Corporate Banking," Research in Marketing, 1997, Vol. 13, 19-32.
Leigh, Thomas W. and John O. Summers (2001), "Effects of Salespersons' Use of Nonverbal Cues," Journal of Personal Selling and Sales Management, (forthcoming).
Greg Marshall and Thomas W. Leigh (2001), "Research Priorities in Sales Strategy and Performance," Journal of Personal Selling and Sales Management. Invited lead article for special issue on Sales Force Organization and Performance, January 2001.
Thomas W. Leigh, Ellin Pullin, and Lucette Comer (2001), "The Top Ten Sales Articles of the 20th Century," Journal of Personal Selling and Sales Management, (Forthcoming, Accepted subject to minor changes).
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