Emmelhainz, Margaret A. and C. Bruce Kavan, "Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm," Journal of Focuses Management, Vol. 4 (1999), pp. 161-177.
Emmelhainz, Margaret A. and Ronald J. Adams, "The Apparel Industry Response to 'Sweatshop' Concerns: A Review and Analysis of Codes of Conduct," The Journal of Supply Chain Management, Vol. 35, No. 3 (Summer 1999), pp. 51-57.
Lambert, Douglas M., Margaret A. Emmelhainz, and John T. Gardner, "Building Successful Logistics Partnerships," The Journal of Business Logistics, Vol. 20, No. 1 (1999), pp. 165-182.
Kwak, Hyokjin, Richard Fox and George M. Zinkhan (2002), "What Products can be Successfully Promoted and Sold via the Internet?", Journal of Advertising Research, 42 (No. 1), 23-38.
Kwak, Hyokjin, Richard J. Fox, and George M. Zinkhan (2001), "Factors Influencing Consumers' Internet Purchases: Attitudes, Internet Experiences, Demographics, and Personality Traits," E-Merging Theories in Marketing: Learning from the Past, Looking to the Future (R. Krishnan and M. Viswanathan, eds.), Chicago: American Marketing Association, 106-107.
Krugman, Dean M., Richard J. Fox, Paul M. Fischer, "Do Cigarette Warnings Warn? Understanding What It Will Take To Develop More Effective Warnings," Journal of Health Communications, 1999 (4), pp. 95-104.
Richard J. Fox, Srinivas K. Reddy and Bharat Roa, "Modeling Response to Repetitive Marketing Stimuli," Journal of the Academy of Marketing Science, 1997 (Summer), Vol. 25 (3), pp. 242-255.
Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy, "The Impact of Brand Extension Introduction on Consumer Choice," forthcoming in the Journal of Marketing.
Kwak, Hyokjin, George M. Zinkhan, and Warren French (2001), "Moral Orientation: Its Relation to Product Involvement and Consumption," Advances in Consumer Research, XXVIII, J. Meyers-Levy & M. Gilley, eds., Ann Arbor: Association for Consumer Research, 431-436.
Warren French, Harold Zeiss and Andreas Scherer, "Applying the Trompenaars-Hampden-Turner Model to Intercultural Business Ethics," 13th Annual EBEN Conference, Cambridge, UK, 2000.
Warren French and Alex Weiss, "An Ethics of Care or an Ethics of Justice," Journal of Business Ethics, 27 (2000), pp. 125-136. A draft of this paper was presented at the 12th Annual EBEN Conference.
Denise DeLorme, George Zinkhan and Warren French, "Ethical Issues in Qualitative Online Research," MRA Alert, 38 (October 2000), pp. 15-19.
Warren French, Anupam Jaju and Stephan Brown, "Examining of Hybrid Distance Learning Model," Proceedings of the Winter Educators' AMA Conference, San Antonio, 2000.
Yue Pan, Mary Zimmer and Warren French, "Internet Use by American and Chinese Consumers in the U.S.," 5th Internationl Conference on Global Business and Economic Development, Beijing, PRC, 2000.
Hyokjin Kwak, George Zinkan and Warren French, "Moral Orientation: Its Relation to Product Involvement and Consumption," Advances in Consumer Research XXVIII, Salt Lake City, 2000.
S. Olavarrieta and R. Friedmann "Market Oriented Culture, Knowledge-Related Resources, Reputational Assets, and Superior Performance: A Conceptual Framework," Journal of Strategic Marketing, Vol. 7, No. 4, December 1999.
Ingram, Thomas, Raymond LaForge, and Thomas W. Leigh (2001), "Sales Strategy, Leadership and Technology: A Research Agenda", Industrial Marketing Management, (Invited lead article for Special Issues on Sales Strategy) Fall, 1-10.
Leigh, Thomas W., Ellen Pullin, and Lucette Comer (2001), "The Top Ten Sales Articles of the 20th Century", Journal of Personal Selling and Sales Management , Volume XXI, No. 3 (Summer), 217-227.
Leigh, Thomas W. and Greg Marshall (2001), "Research Priorities in Sales Strategy and Performance", Journal of Personal Selling and Sales Management , Volume XXI, No. 2 (Spring), 83-94.
Leigh, Thomas W. and John O. Summers (2001), "Effects of Salespersons' Use of Nonverbal Cues," Journal of Personal Selling and Sales Management , (forthcoming).
Greg Marshall and Thomas W. Leigh (2001), "Research Priorities in Sales Strategy and Performance," Journal of Personal Selling and Sales Management. Invited lead article for special issue on Sales Force Organization and Performance, January 2001.
Zinkhan, George M. and Thomas W. Leigh, (1999), "Knowledge Use in Advertising: Indicators of Journal Quality," Journal of Advertising, Vol. 28 (2) (Summer), pp. 51-70.
Zinkhan, George M. and Thomas Leigh (1999), "Assessing the Quality Ranking of the Journal of Advertising," Journal of Advertising, 28, Summer, 51-70.
Bhat, Subodh and Srinivas K. Reddy, "The Impact of Parent Brand Attribute Beliefs and Affect on Brand Extension Evaluation", Journal of Business Research, September 2001, Vol. 53 (3), 111-122.
Carol M. Motley and Srinivas K. Reddy, "Vertical Extensions: Strategies for Changing Brand Prestige," Conditionally accepted for publication in the Journal of Marketing Research.
Swaminathan, Vanitha and Srinivas K. Reddy, "Affinity Partnering: Conceptualization and Issues," Handbook of Relationship Marketing, 2000, 381-406.
Srinivas Reddy, Anupam Jaju and Hyokjin Kwak, "Determinants of Internet Startup Success," in S. Kassicieh and S. Walsh, Leading Technology Change: Management Issues and Challenges, IEEE, 2000, 607-611.
Vanitha Swaminathan, Rich Fox and Srinivas K. Reddy, "The Impact of Brand Extension Introduction on Consumer Choice," Forthcoming in the Journal of Marketing.
Srinivas K. Reddy and John Czepiel, "Measuring and Modeling the Effects of Buyer/Seller Relationships in Corporate Financial Services Markets," Journal of Business Research, 1999, Vol. 46, 235-244.
Srinivas K. Reddy, Vanitha Swminathan and Carol Motley, "Determinants of the Success of Broadway Shows," Journal of Marketing Research, Vol. 35, August 1998, 370-383.
Srinivas K. Reddy, Jay Aronson and Antonie Stam, "SPOT: Scheduling programs optimally for television," Management Science, Vol. 44 (1), January 1998, 83-102.
Subodh Bhat and Srinivas K. Reddy, "Symbolic and Functional Positioning of Brands," Journal of Consumer Marketing, Vol. 15 (1), 1998, 32-43.
John A. Czepiel and Srinivas K. Reddy, "Exploring the Social Geography of the Marketplace: A Study of Relationships in Corporate Banking," Research in Marketing, 1997, Vol. 13, 19-32.
Richard J. Fox, Srinivas K. Reddy and Bharat Roa, "Modeling Response to Repetitive Marketing Stimuli," Journal of the Academy of Marketing Science, 1997 (Summer), Vol. 25 (3), pp. 242-255.
Chezy Ofir and Srinivas K. Reddy, "Measurement errors in probability judgments," Management Science, September 1996, Vol. 42 (9), 1308-1325.
Srinivas K. Reddy, Antonie Stam and Per J. Agrell, "Efficiency, Equity and Valuation of Professional Sport Franchises," Working Paper.
Atanu Sinha and Srinivas K. Reddy, "Pricing Strategies for Pay-Per-View: An Investigation of NBC's Olympic Triplecast," Working Paper.
Srinivas K. Reddy, Per Agrell, Ton Stam and Karen King, "SMASH: System for Media Advertising Schedule," Working Paper.
Srinivas K. Reddy and Carol Motley, "Movie Sequels as Line Extensions: A Conceptual and Empirical Investigation of the Determinants of Sequel Success," Working Paper.
Arnould, Eric, Linda Price, and George M. Zinkhan (2002), "Consumers",Chicago: Irwin / McGraw Hill, ISBN: 0-256-13360-3.
Deshpande, Aparna, Agit Menon, Matthew Perri, and George Zinkhan (2002), "The Utility of Direct-to-Consumer Advertising for Health Care Decision Making: A Consumer Perspective", National Conference of the American Pharmaceutical Association, Philadelphia, PA (forthcoming).
Ewing, Mike, Albert Caruana, and George M. Zinkhan (2002), "The Reaction Profile: Cross-Cultural Equivalence",International Journal of Advertising, 21 (No. 3) (forthcoming).
Jaju, Anupam, Hyokjin Kwak, and George M. Zinkhan (2002), "Learning Styles of Undergraduate Business Students: A Cross-Cultural Comparison between the U.S., India, and Korea",marketing research education Review, 12 (No. 2), 1-13.
Kwak, Hyokjin, George M. Zinkhan and Denise DeLorme (2002), "Effects of Compulsive Buying Tendencies on Attitudes toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows",Journal of Current Issues and Research in Advertising, (forthcoming).
Kwak, Hyokjin, George M. Zinkhan, and Joseph R. Dominick (2002), "The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Shows and TV Advertising: A Cross Cultural Study between the United States and South Korea," Media Psychology, 4, (No. 1), 77-111.
Kwak, Hyokjin, Richard Fox and George M. Zinkhan (2002), "What Products can be Successfully Promoted and Sold via the Internet?", Journal of Advertising Research, 42 (No. 1), 23-38.
Maity, Moutusi, George M. Zinkhan, and Hyokjin Kwak (2002), "Consumer Information Search and Decision Making on the Internet: A Conceptual Model," Managing Change in the Information Age: Marketing's Role in Dynamic Cross-Functional Organizations, (K. Evans and L. Scheer, eds.), Chicago: American Marketing Association.
Menon, Ajit, Aparna Deshpande, Matthew Perri, and George Zinkhan (2002), "Consumers' Trust in Prescription Drug Information: The Internet and its Effect on Information Search Behavior," National Conference of the American Pharmaceutical Association, Philadelphia, PA (forthcoming).
Menon, Ajit, Aparna Deshpande, Matthew Perri, and George M. Zinkhan (2002), "The Perceived Value of Risk Disclosures in Direct-to-Consumer Prescription Drug Advertisements," in Marketing and Public Policy: New Directions for Public Policy (L. Carlson & R. Laczniac, eds.), Chicago: American Marketing Association, 144-145.
Pan, Yue and George M. Zinkhan (2002), "Determinants of Online Patronage Behavior in a Retail Setting," Developments in Marketing Science, XXV, (H. Spotts, ed.), Coral Gables, FL: Academy of Marketing Science, 102.
Pan, Yue, George M. Zinkhan, and Margy Conchar (2002), "Investigating Correlates of the Subjective Well-Being of Nations: An Exploration of Missing Data Techniques," Managing Change in the Information Age: Marketing's Role in Dynamic Cross-Functional Organizations, (K. Evans and L. Scheer, eds.), Chicago: American Marketing Association.
Pitt, Leyland F., Pierre R. Berthon, Richard T. Watson, and George M. Zinkhan (2002), "The Internet and the Birth of Real Consumer Power," Business Horizons, 45 (July - August).
Provost, Melanie and George M. Zinkhan, (2002), "Direct-to-Consumer Advertising: A Stakeholder Perspective," in Advances in Health Care Research (J. M. Weber et al., eds.), Association for Health Care Research, Madison, WI: Omnipress, 70-78.
Stern, Barbara, George M. Zinkhan, and Morris Holbrooke (2002), "The Netvertising Image: Image Communication Model (NICM) and Construct Definition," Journal of Advertising (forthcoming).
Watson, Richard T., Leyland Pitt, Pierre Berthon, and George Zinkhan (2002), "U-Commerce: Expanding the Universe of Marketing," Journal of the Academy of Marketing Science (forthcoming).
Zinkhan, George M. (editor), (2002), "Marketing to and Serving Customers through the Internet," Marketing Science Institute Working Paper, Report No. 01-122 (55 pages).
Zinkhan, George M. (2002), "Relationship Marketing: Theory and Implementation," Journal of Market Focused Management, 5, (No. 2) 83-89.
Zinkhan, George M. (2002), "Promoting Services via the Internet: New Opportunities and Challenges," Journal of Services Marketing, 14 (forthcoming).
Zinkhan, George M. and Anne Balazs (2002), "A Stakeholder, Integrated Approach to Health Care Management," Journal of Business Research, 52 (forthcoming).
Zinkhan, George M., Denise DeLorme, and Richard Watson (2002), "Information Sources and Government Research: Ethical Conflicts and Solutions," Cambridge Review of International Affairs (forthcoming).
Zinkhan, George M., Hyokjin Kwak, Michelle Morrison, and Cara Peters (2002), "Web-based Chatting: Consumer Communications in Cyberspace," Journal of Consumer Psychology, 12 (forthcoming).
Zinkhan, George M., Linda Hayes, Aref Alashban, and Anne Balazs (2002), "International Brand Standardization / Adaptation: Antecedents and Consequences," Journal of International Marketing, 10 (No. 3) 22-48.
Brohman, Kathryn, Richard T. Watson, and George M. Zinkhan (2001), "Internet-based Customer Service Systems: How to Make Them More Successful," Tenth Annual AMA Frontiers in Services Conference, University of Maryland, October, p. 24.
DeLorme, Denice, George M. Zinkhan, and Warren French (2001), "Ethics and the Internet: Issues Associated with Qualitative Research," Journal of Business Ethics, 33 (No. 4), 271-286.
Geissler, Gary, Richard Watson, and George M. Zinkhan (2001), "Key Design Elements Influencing Consumer Perceptions of Web Home Page Complexity," Journal of the Association for Information Systems, 2 (No. 2).
Kwak, Hyokjin, George M. Zinkhan, and Warren French (2001), "Moral Orientation: Its Relation to Product Involvement and Consumption," Advances in Consumer Research, XXVIII, J. Meyers-Levy & M. Gilley, eds., Ann Arbor: Association for Consumer Research, 431-436.
Kwak, Hyokjin, Richard J. Fox, and George M. Zinkhan (2001), "Factors Influencing Consumers' Internet Purchases: Attitudes, Internet Experiences, Demographics, and Personality Traits," E-Merging Theories in Marketing: Learning from the Past, Looking to the Future (R. Krishnan and M. Viswanathan, eds.), Chicago: American Marketing Association, 106-107.
Shinde, Shashank B., George M. Zinkhan, Edward Slaughter, and Matthew Perri (2001), "Factors Influencing Clarity of Direct-to-Consumer Advertisements: A Regression Analysis," Advances in Health Care Research (Joe Hair and J. M. Weber, eds.), Association for Health Care Research, Madison, WI: Omnipress, 47-56.
Stern, Barbara, George M. Zinkhan, and Anupam Jaju (2001), "Marketing Images: Construct Definition, Measurement Issues, and Theory Development," Marketing Theory, 1 (December), 201-224.
Zinkhan, George M. (2001), "Good Life Images as a Motivation for Consumer Behavior: Gender and Generational Differences," How to Measure Quality of Life in Diverse Populations, 4 (H. Spotts, H. Meadow, & S. Grzeskowiak, eds.), Blacksburg, VA: International Society for Quality-of-Life Studies, 24.
Zinkhan, George M., Hyokjin Kwak, and Leyland Pitt (2001), "Global and Cultural Perspectives on Web-Based Chatting: An Exploratory Study", Asia Pacific Advances in Consumer Research, Vol. IV (P. Tidwell & T. Muller, eds.), Valdosta, GA: Association for Consumer Research, 243-250.
Zinkhan, George M., Jaishankar Ganesh, Anupam Jaju, and Linda Hayes (2001), "Corporate Image: A Conceptual Framework for Strategic Planning," Enhancing Knowledge Development in Marketing, Vol. 12, (Greg Marshall & Stephen Grove, eds.), Chicago: American Marketing Association, 152-160.
Denise DeLorme, George Zinkhan and Warren French, "Ethical Issues in Qualitative Online Research," MRA Alert, 38 (October 2000), pp. 15-19.
Hyokjin Kwak, George Zinkan and Warren French, "Moral Orientation: Its Relation to Product Involvement and Consumption," Advances in Consumer Research XXVIII, Salt Lake City, 2000.
Watson, Richard T., Leyland Pitt, and George M. Zinkhan (2000), "Integrated Internet Marketing," Communications of the ACM, 43 (No. 6), 97-102.
Zinkhan, George M. and James Verbrugge (2000), "The Marketing / Finance Interface: Two Divergent and Complementary Views of the Firm," Journal of Business Research, 50, (November), 143-148.
Zinkhan, George M. and Thomas Leigh (1999), "Assessing the Quality Ranking of the Journal of Advertising," Journal of Advertising, 28, Summer, 51-70.
Zinkhan, George M. (1999), "Interdisciplinary Contributions to Marketing Thought," Journal of Market Focused Management, 4 (No. 4), 289-294.
Zinkhan, George M., Suzana de M. Fontenelle, and Anne L. Balazs (1999), "The Structure of São Paulo Street Markets: Evolving Patterns of Retail Institutions," Journal of Consumer Affairs, 33 (No. 1), 3-26.
Zinkhan, George M. and Thomas W. Leigh, (1999), "Knowledge Use in Advertising: Indicators of Journal Quality," Journal of Advertising. Vol. 28 (2) (Summer), pp. 51-70.
Lascu, Dana-Nicoleta and George M. Zinkhan (1999), "Consumer Conformity: Review and Applications for Marketing Theory and Practice," Journal of Marketing Theory and Practice, 7 (No. 3), 1-12.
Zinkhan, George M. and Anne L. Balazs (1998), "The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence," Journalism and Mass Communication Quarterly, 75 (Autumn), 535-547.
Zinkhan, George M. and Richard Watson (1998), "Electronic Commerce: A Marriage of Management Information Systems and Marketing," Journal of Market Focused Management, 3, 5-22.
Patton, Angela and George M. Zinkhan (1998), "Cultural History as a Thematic Study: Analyzing Advertisements to Interpret American Home Design," Journal of Interior Design, 24 (No. 2), 25-32.
Johnson, Madeline, George M. Zinkhan, and Gail Ayala (1998), "Recommending a Service Provider: Some Factors which Influence the Probability of Referral," Journal of Services Marketing, 12 (No. 5), 397-415.
Zinkhan, George M. (1998), "Trends in Advertising and Advertising Research: Consumer Behavior, Technology, and Strategy," Korean Journal of Advertising.
Eric Arnould, Linda Price, and George M. Zinkhan, (2001), Consumers. Chicago: Irwin/ McGraw Hill.
Balazs, Anne L. and George M. Zinkhan (2001), "Poetic Netvertising," E-Merging Theories in Marketing: Learning from the Past, Looking to the Future (R. Krishnan and M. Viswanathan, eds.), Chicago: American Marketing Association, 264-268.
Watson, Richard T., Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan (2000), Electronic Commerce: The Strategic Perspective. Fort Worth, TX: The Dryden Press (162 pages), ISBN: 0-03-026533-9.
* Translated into Italian and Portuguese.
Zinkhan, George M. (ed.) (2000),"Advertising Research: The Internet, Consumer Behavior, and Strategy", Chicago: American Marketing Association (281 pages), ISBN 0-87757-288-7.
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