Master of Marketing Research

Admission Requirements

Besides a strong desire for a career in marketing research, what does it take to be part of the Terry MMR program? Here are a few of the qualities we look for. However, please note that we evaluate each student application on an individual basis. We take the following qualities into consideration, as well as the strength of the personal essay and interview.

The MMR program at UGA has a consistency in educational quality and professional success that lives up to its historical significance as the first ever graduate program in marketing research in the country.”

Diane Bowers
Executive Director
CASRO
  • Candidates average a strong undergraduate grade point average in a quality degree program. The average GPA for students entering the MMR program is 3.4
  • Excellent verbal and mathematical skills
  • Candidates have competitive GMAT and GRE scores. The average GMAT score for students entering the MMR Program is 630 and the average GRE is 1350.
  • Faculty references
  • Although relevant work experience prior to entering the program is common among many new MMR students, candidates are also encouraged to apply to the MMR program for enrollment straight after completing their undergraduate studies.
  • TOEFL scores for international applicants

CONTACT INFORMATION

The Coca-Cola Center for Marketing Studies
Terry College of Business
University of Georgia
149 Brooks Hall
Athens, GA 30602
706-542-3738 (fax)

APPLICATION ADVISOR

Jamese Meyer
149 Brooks Hall
Athens, GA 30602
email