Download the Internship Form 
(PDF | 8 KB).
Please keep this material. It will answer your questions as you progress through your internship.
An internship is employment, compensated or not, that gives you practical experience in marketing activities. An internship is the equivalent of a 3-credit hour upper level marketing course, so the work responsibilities must provide substantial marketing experience which contributes meaningfully to one's understanding of the discipline. For example, serving as a manufacturer's sales representative qualifies, but delivering pizzas does not. Further, a student may not receive credit for continuing in a job held previously. Certainly, work experience of any kind is valuable and is not discouraged. However, an internship is the equivalent of enrolling in a 3-credit hour upper level marketing course, and as such, should provide a "new" learning experience. Finally, for obvious reasons, working in a family business cannot qualify as an internship.
You must meet the following requirements in order to receive academic credit for your internships. There are NO EXCEPTIONS to these rules.
MARK 4800 is the course number of the class for which you register in order to receive academic credit for your internship experience. You register for the class, pay tuition for the class and write a paper for the class, but you do not go to class meetings with a professor...you go to your job.
MARK 4800 is a regular 3-hour semester class, which you may take only once. While you are working, you are registered at UGA for Mark 4800. You may take other courses while doing an internship. However, if MARK 4800 is the only class you take in an academic semester, you may be eligible to waive certain fees such as activity and transportation fees. MARK 4800 can be counted as a Major-Related selection.
You will receive a grade of S (satisfactory) or U (unsatisfactory) for your internship. The grade is based on your paper (2/3) and the evaluation from your internship supervisor (1/3).
(PDF | 8 KB). Make sure a thorough and accurate job description is included and that your supervisor knows that he or she will be asked to evaluate your performance at the end of the semester. Also, make sure your supervisor's fax number and e-mail address are on the form. Have the person who will supervise you during the internship sign and date it and return it to:The key to a successful internship paper is a positive internship experience. Your responsibility is to see that you receive a full internship experience; the more you do for your company or organization, the easier it will be to write an excellent internship paper. Ask your supervisor to provide you with a rigorous and varied experience. Look for work to do, ask for projects to work on, meetings to attend, etc.
Keep a daily diary while working on your Internship. Document both your activities and your accomplishments. A complete and interesting diary is the key to writing your paper. However, your paper should NOT be a diary, but rather an organized summarization of your experience following the guidelines given below. Start by outlining what your paper will contain. The diary will remind you of the types of activities you performed.
The paper should be 12 to 14 pages, typed and double-spaced, written in the following format (please note these are general, flexible GUIDELINES -- use them as such). YOU MUST USE PAGE NUMBERS AND SECTIONS IN YOUR PAPER.
NOTE: you are STRONGLY encouraged to revise, edit, and/or have someone else read and review your paper before submitting it. STYLE, CONTENT, READABILITY, GRAMMAR, SECTIONS, FLOW OF NARRATIVE are ALL important, and they represent the criteria with which you are being evaluated.
You are strongly urged NOT to turn in the first thing that comes to mind and you type as you go along!! If the paper you turn in is deemed by Dr. Friedmann not to be acceptable in its current form, you will have one week to turn in a revised one. If it is still unacceptable after you resubmit it, you will receive a “U” for the internship.
Pages 1-2: Description of the company for which you worked. Talk about its goals, its organization and where your job fit in.
Pages 3-6: Description of what you did on your internship. This should be the bulk of your paper and again should not be a diary. Present this description by organizing the tasks you completed into categories, (ex. computer tasks, research, etc.)
Pages 7-12: Focus on two things:
Page 12 to end: Most important part of this section...What did you learn? What are the three most important value-added lessons you take away from the internship. State at least three! Explain them to the reader in as articulate manner as you can.
Appendices: Examples of any relevant work that you created during your internship, or think can contribute to the readability and quality of the paper are optional, and should be attached at the end. Do NOT get carried away with unnecessary appendices that do not add to the value of your report.
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