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• About the Department of Marketing
• Undergraduate Program
  • About the Marketing Major
  • Entrance Requirements
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Undergraduate Entrance Requirements

Terry College-wide Requirements:

• Enrolled in one of the major disciplines
• TCB Residency: 30 hours as Terry College Business student
• 2.0 grade point average in Terry courses

University-wide Requirements:

• American and Georgia History Requirement
• Federal Constitution Requirement
• Georgia Constitution Requirement
• Regents' Exam
• Environmental Literacy Requirement
• Physical Education - one hour
• UGA residency: 40 of the last 60 semester hours
• 2.0 University of Georgia cumulative average for graduation certification

Marketing Major Requirements

Required Courses - 21 hours (Major Required)

• MARK 4000 - Marketing Research for Business Decisions
• MARK 4900 - Marketing Strategies and Decision Making
• MARK 4100 - Consumer and Organizational Buyer Behavior

Choose three or four courses from the following: (Major Related)
(The combination of MARK 4200 and MARK 4250 constitutes a Sales Sequence)

• MARK 4200 - Sales Force Strategy and Management
• MARK 4500 - Product and Services Marketing
• MARK 4250 - Professional Selling
• MARK 4600 - Advertising and Sales Promotion
• MARK 4300 - Information Technology and Marketing
• MARK 4700 - International Marketing
• MARK 4800 - Marketing Internship
• ADPR 3110 - Advertising Message Strategy
• ADPR 5740 - Advertising Campaigns

(These courses require permission from the Journalism Department).

If only three courses from above (Major Related) were chosen, you must choose one course from the approved major-related list (available in the Marketing Department Advisor's Office) which includes upper division courses from Accounting, Economics, Finance, Management, Real Estate, Risk Management and Insurance.

CONTACT INFORMATION

Department of Marketing
Terry College of Business
University of Georgia
Athens, GA 30602-6258
706-542-2123
706-542-3738 (fax)

DEPARTMENT HEAD

Charlotte Mason
133 Brooks Hall
706-542-3776
email

UNDERGRADUATE ADVISOR

Laura Richardson
G-16 Brooks Hall
email
706-542-3770